Interesting post and info graphic: http://www.fastcodesign.com//1664402/infographic-of-the-day-how-twitter-exposes-googles-limits

I’ve done this before, just posted a questions to my Twitter/Facebook feed, hoping for a good recommendation on a restaurant or product purchase.

As I comented on the post:

#lazyweb is part of it, but, as you note, I’d propose it’s something like the #humancuratedweb that’s prompting these requests. What’s more motivational, a fairly impersonal google search leading to diggin in to reviews by distant strangers, or a quick request to my somewhat nearer friends and strangers on twitter? The social network layer and behavioral patterning) is the Google 2.0 – adding my friends thoughts and preferences to my search.

But again, as Netflix seems to have discovered, my friends preferences aren’t necessarily mine – better recommendations are based on my actual behaviors and contextual goals.

The social and behavioral layer to my web experience, be it search or otherwise, is emerging as an “expected feature”, moving from being a “pleasing moment”.

It will be interesting to see what Google+ does to search and any other linked Google app/element by adding the social/behavioral layer to the experience.