Thirteen Tenants of User Experience, Robert Hoekman Jr.

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Great tenants of the value of UX by Mr. Robert Hoekman Jr.

http://uxdesign.smashingmagazine.com/2013/06/21/13-tenets-user-experience/ 

Key pull quotes:

  • User experience is the net sum of every interaction a person has with a company

  • It requires flexibility, and a willingness to be wrong until you are right.

  • Designers act not on opinion, but on insight. They do not mandate, but educate.

  • A user’s experience belongs to the user. An experience cannot be designed. It can, however, be influenced. A designer’s job is to be the influencer.