Origin: http://www.uxmatters.com/mt/archives/2009/12/testing-your-own-designs-redux.php The challenge in dealing with conformitory bias – “People can reinforce their existing attitudes by selectively collecting new evidence, by interpreting evidence in a biased way or by selectively recalling information from memory.” – is real. Getting “over yourself” and seeking out valid user testing and feedback is a tough call when you’re doing […]