Great tenants of the value of UX by Mr. Robert Hoekman Jr. http://uxdesign.smashingmagazine.com/2013/06/21/13-tenets-user-experience/  Key pull quotes: User experience is the net sum of every interaction a person has with a company It requires flexibility, and a willingness to be wrong until you are right. Designers act not on opinion, but on insight. They do not mandate, […]