I work to establish a solid interactive strategy from a combination of business goals and user goals. I work to create a clear return on investment through efficient and enjoyable user experience. It is a science and an art when all paths converge in a useful product strategy for an solution for all stakeholders – creating […]

Focusing on real people, the user, or customer’s satisfaction is key to good business and it’s no different in the details of product and user experience design. I utilize research methods and contextual observations, research-based user personas and jobs-to-be-done scenarios to guide clear design direction and shared team solutions.

From the foundation of strategy and user-centered research comes the expression of a designed solution architecture, flows, wireframes, and screen mockups. This is where the solution comes together through collaborative sketch sessions, hand-drawn wireframes, and then iterative design work with screens and click-through prototypes.

The best user research and usability testing is early, often, and continuous – as much as possible. The more the team can observe user responses, frustrations, and successes in a real context and in real use, the more the design solutions are validated and conform to the business goals and user goals early in the development which […]

I have a high value for collaboration and eliciting the skills and contributions of all team members from client to management to design to development – a well communicating team is the key to the best process and final product. From supportive team leading to teaching in many contexts, I seek to provide a great experience not […]