Travis Stiles / Product Leader + Designer

Creating effective, easy-to-use, and enjoyable experiences.

I am a user-centered problem-solver, product leader, and designer. I have been creating successful and delightful interaction and interface designs for real people since 2006, by enhancing the user experience for customers of KPA, Apto, Return Path, Mapquest, Photobucket, Jamba Juice, Corner Bakery, Jimmy Johns, the Colorado Department of Education, Apto, and Salesloft.

I follow best practices, lead usability and user feedback sessions, moderate contextual user interviews, facilitate rapid design sessions, and build iterative prototypes. I work collaboratively with customers, product managers, developers, and systems to solve problems for our customers and clients.

What’s unique about me?

I believe that we all can solve problems better together – rather than isolated or alone.

I am an excellent facilitator of design, collaborative sessions, and cross-company communication. I am driven to define the problem, direct the strategy, and then responsibly push to completion.

I love to lead and work together, to iterate, to increase confidence at every step, and to look back after completion and say, “We did it together!”.

Connect

Connecting with actual people with problems to solve and unmet needs is key to building great products and successful teams.

Listen

“Listen to what people do, not what they say.

Behavior never lies.”

– Winston Churchill

At the heart of me as a designer and leader is to listen to our users, pay attention to their behavior, and reflect potential solutions to meet those needs, as well as to listen to my team and my stakeholders.

I love the interaction, observations, and insights gained from observing and listening to people’s behaviors in their real-life contexts, work, and play.

Solve

Prototyping best, smart assumptions is at the key of solving problems. I love getting that validation and increasing the team’s confidence that we have the right solution.

At the heart of this for me is the 5-Whys Method in research – asking, listening, and getting to the root cause to solve. Such a rewarding process.

Working through close solutions and getting to great solutions is at the heart of my process, work, and passion.

My skills

Strategy

  • Research & Insight Development
  • Persona Development
  • Jobs-to-be-done Scenarios
  • Design Systems
  • Component Library
  • Content Strategy
  • Defining the Right Problem, the Right Time, and the Right Scope

 Solving

  • Discovery + Contextual Research
  • User Flows
  • Interaction Design
  • Iterative Prototyping
  • User Interface Design
  • Data Visualization
  • Validation + Usability Testing

 Solution

  • Go-to-market Plan
  • Internal Training
  • User Onboarding + Adoption
  • Usage Analytics
  • KPI Tracking
  • Iterative Feedback + Improvements

What others say about me …

Jon Bell
Product Deisgn Leader[

Jeremy Dillingham
Product Leader

Michael Bevan
Marketing Leader[

Let’s create effective, easy, 
and enjoyable products together.

View Work | LinkedIn | Contact me