Creating effective, easy-to-use, and enjoyable experiences.
I am a user-centered problem-solver, product leader, and designer. I have been creating successful and delightful interaction and interface designs for real people since 2006, by enhancing the user experience for customers of KPA, Apto, Return Path, Mapquest, Photobucket, Jamba Juice, Corner Bakery, Jimmy Johns, the Colorado Department of Education, Apto, and Salesloft.
I follow best practices, lead usability and user feedback sessions, moderate contextual user interviews, facilitate rapid design sessions, and build iterative prototypes. I work collaboratively with customers, product managers, developers, and systems to solve problems for our customers and clients.
What’s unique about me?
I believe that we all can solve problems better together – rather than isolated or alone.
I am an excellent facilitator of design, collaborative sessions, and cross-company communication. I am driven to define the problem, direct the strategy, and then responsibly push to completion.
I love to lead and work together, to iterate, to increase confidence at every step, and to look back after completion and say, “We did it together!”.
Connect
Connecting with actual people with problems to solve and unmet needs is key to building great products and successful teams.
Listen
“Listen to what people do, not what they say.
Behavior never lies.”
– Winston Churchill
At the heart of me as a designer and leader is to listen to our users, pay attention to their behavior, and reflect potential solutions to meet those needs, as well as to listen to my team and my stakeholders.
I love the interaction, observations, and insights gained from observing and listening to people’s behaviors in their real-life contexts, work, and play.
Solve
Prototyping best, smart assumptions is at the key of solving problems. I love getting that validation and increasing the team’s confidence that we have the right solution.
At the heart of this for me is the 5-Whys Method in research – asking, listening, and getting to the root cause to solve. Such a rewarding process.
Working through close solutions and getting to great solutions is at the heart of my process, work, and passion.
My skills
Strategy
- Research & Insight Development
- Persona Development
- Jobs-to-be-done Scenarios
- Design Systems
- Component Library
- Content Strategy
- Defining the Right Problem, the Right Time, and the Right Scope
Solving
- Discovery + Contextual Research
- User Flows
- Interaction Design
- Iterative Prototyping
- User Interface Design
- Data Visualization
- Validation + Usability Testing
Solution
- Go-to-market Plan
- Internal Training
- User Onboarding + Adoption
- Usage Analytics
- KPI Tracking
- Iterative Feedback + Improvements
What others say about me …
“Travis is a gracious, kind and intelligent leader in the field of design. His easy-going style encourages open dialog and makes it easy to voice disagreement in a healthy and constructive manner. Travis cares a lot about the team, strives to see the world through the user’s lens, and builds consensus around solutions. It’s a pleasure working with Travis.”
Jon Bell
Product Deisgn Leader[
“Travis is the rare breed of full-stack UX professionals being able to work across the spectrum from interaction design to visual design. Travis is able to work well with Agile/Lean environments, collaboratively with a team, and is just a great all-around individual.”
Jeremy Dillingham
Product Leader
“Travis is not only a talented and thoughtful UX designer, he’s exceptionally skilled at listening to customers and distilling their unique needs into innovative products they actually want to use. He also has a gift for collaborating cross-functionally, cultivating relationships across the leadership team and the organization to help solve difficult strategic problems with passion, rigor, and tact.”
Michael Bevan
Marketing Leader[
Let’s create effective, easy,
and enjoyable products together.